Advertiserstendto think big and perhaps this is why they' re always coming in forcriticism.Theircritics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It' s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making.Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. Advertisements introduce us to new products or remind us of the existence of ones we already know about.
Lots of people pretend that they never read advertisemerits, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too! A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due ehtirely to the money spent by advertisers.
Another thing we mustn't forget is the"small ads. "which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns.No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
内容：对广告的优势
广告客户往往认为大，也许这就是为什么他们'来重新总是批评英寸他们的批评者似乎不满，因为他们有天赋的自我推销，也因为他们有这么多钱扔左右。 “这氏极不公正的，”他们说，“这完全是非生产性行业（如果我们可以称呼它）应该吸收每年数百万英镑。这只能说明多少利润的大公司making.Why不他们停止广告和降低其产品价格是多少？毕竟，它是消费者谁出钱。“可怜的消费者！他不得不支付大量的产品更多，如果广告都没有创造大众市场。这是因为沉重的广告恰恰是消费品价格都非常便宜。但是，我们得到错误的想法，如果我们认为广告的唯一目的就是销售商品。另一个同样重要的职能是提供信息。广告介绍我们的新产品，或提醒那些我们已经知道我们的存在。假装的人，他们没有读过advertisemerits很多，但这种说法可能受到严重的怀疑。这几乎是不可能不看广告，这些天。什么有趣的事情常常发生，也！阿开朗，风趣的广告使这种差异的一个单调的墙壁或报纸的灾难，每人每天口粮充分。我们决不能忘记，或者，，广告作出了积极贡献我们的口袋。报纸，商业电台及电视制作公司无法生存而这个收入来源。事实上，我们为我们付出这么少的日报，也可以享受这么多的广播节目是由于ehtirely由广告客户所花的钱。另一件事，我们绝不能忘记的是“小广告。”，这在几乎所有的报纸和杂志的。什么一个相当有用的服务，他们对社会的演出！几乎什么都可以通过这些columns.No完成了其他项目提供了这样一份报纸阅读或提供娱乐到这样一个人性深刻的洞察力。这是广告有最好的广告！