2010年上海世博会常用词语
上海世博会吉祥物
一,设计理念
"吉祥物"作为代表东道国特色的标志物,是一个国家文化的象征.她从各个层面反映了东道国的历史发展,文化观念,意识形态以及社会背景,并在政治,经济,文化等多个领域的传播中扮演着十分重要的角色.
Mascot, as the symbol featuring the hosting country, will embody the history, development, culture, concept and social background of the country and will play an important role in the communication in political, economical and cultural fields.
中国2010年上海世博会吉祥物在设计理念上,努力实现以下功能:
The mascot of World Expo 2010 Shanghai China is trying to accomplish the following functions:
二,主体形象
以汉字的"人"作为核心创意,既反映了中国文化的特色,又呼应了上海世博会会徽的设计理念.在国际大型活动吉祥物设计中率先使用文字作为吉祥物设计的创意,是一次创新.
Created from the Chinese character "人," which means people, the mascot embodies the character of Chinese culture and echoes with the designing concept of the emblem of World Expo Shanghai. Using the Chinese character as the mascot of an international event is an innovation.
三,名字由来
中国2010年上海世博会吉祥物的名字叫"海宝(HAIBAO)",意即"四海之宝"."海宝"的名字朗朗上口,也和他身体的色彩呼应,符合中国民俗的吉祥称谓原则."海宝"的名字与吉祥物的形象密不可分,寓意吉祥.
The name of the mascot of World Expo 2010 Shanghai China is Hai Bao, which means the treasure of the sea. The name of Hai Bao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition.
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四,主题体现
海宝体现了"人"对城市多元文化融合的理想;体现了"人"对经济繁荣,环境可持续发展建设的赞颂;体现了"人"对城市科技创新,对发展的无限可能的期盼;也体现了"人"对城市社区重塑的心愿;他还体现着"人"心中城市与乡村共同繁荣的愿景.海宝是对五彩缤纷生活的向往,对五光十色的生命的祝福,也是中国上海对来自五湖四海朋友的热情邀约.
Hai Bao embodies ideal of the coexistence of different cultures in cities; embodies the appreciation of economic development and environmental sustainable development; embodies the wish to remodel the city communities, embodies the anticipation of the well-off both urban cities and countrysides. Hai Bao is the whish to colorful life and the warm invitation to friends from all over the world to Shanghai.
hxw.red
