Compare with the past, people pay more attention to the TV instead of reading magazines. Nowadays TV plays a more and more important and comprehensive role in our life. The TV is with incomparable strength completely changed man's life. TV affects a person's behavior habits, mainly through direct and indirect two roles.
与过去相比,人们更注意电视而不是阅读杂志。现在电视在我们的生活中起着越来越重要的角色。电视这无可比拟的力量完全改变了人的生活。电视主要是通过直接和间接两个方式来影响一个人的行为习惯。
Direct role. Through the medium of television image, color, light, sound, music etc. transmission symbols to create a virtual human world. In daily life, our behavior habits except own learning outside, still can use the word 'listen', 'see' intuitive feeling, more vivid feel life. Like a TV broadcast 'KFC inside', “McDonald's' ads, it is through the use of bright-colored color, make a beautiful picture, remind children even adult's appetite. Let children can see in the M, or the 'grandpa', and blurt out 'I want to eat McDonald's/KFC. Not only the children, but also adults are easily to be attracted by the ads from the TV. When you see on television in sport brand advertising, because it conveyed by the kind of advertising charms. That in shopping would heed these brands, even if you don't buy will also go in to see. This is the special charms of TV’s ads.
直接的作用。通过电视媒介形象、色彩、光线、声音、音乐等传输符号来创建一个虚拟的人类世界。在日常生活中,我们的行为习惯除了自己的学习外,还可以通过“听”、“看到”直观感觉,感觉生活更加生动。像一个电视广播“肯德基里面”、“麦当劳”的广告,它是通过使用鲜艳的色彩,使一个美丽的图片,提起孩子们甚至成年人的胃口。让孩子们可以在看到米,或“爷爷”,脱口而出“我要吃肯德基麦当劳/。不仅是孩子,但也成年人很容易吸引,从电视广告。当你在电视上看到在运动品牌广告,因为它传达的魅力的一种广告。在购物的人都会留意这些品牌,即使你不买也会进去观看。这是电视广告的特殊魅力。
Indirect role. On the one hand, mainly through the comprehension media expression comes out. The medium of television transmitted to our information cause our emotional resonance, and let us go to pursue honors this life, or to some outrageous behavior produce contravene psychology and so on. Move by affection and using it to teach. That’s indirect affection from people’s mind. Fang’s director of the 'big earthquakes', Zhang jingchu plays a little girl who survived in Tangshan earthquake. When she grew up, seeing TV was played in about Wenchuan earthquake reports. Those some pictures are deeply hitting her heart, reminded her childhood memories that unbearable of the past. But, her first reaction is 'I want to go back, there need me'. Depending on the picture about Wenchuan earthquake broadcast of disbelief, inspired her heart reserves of emotion. This is a perfect example of why, here the medium of television and no direct call people want what to do, but by playing the post-disaster Wenchuan life situation, so as to evoke people's hearts that the feeblest strings.
间接作用。主要是通过理解媒体再表现出来的。电视媒介传播给我们的信息使我们的情感共鸣,让我们去追求荣誉这生活,或者一些粗暴的行为产生抵触心理等等。以情动人,以情教人。这是间接从人们的思想感情方面表现出来的。电影“大地震”,张静初扮演一个小女孩在唐山地震中幸存。当她长大了,看到电视播放关于汶川地震的报道。那些照片是深深地击中了她的心,提醒她童年记忆,那无法忍受的过去。但是,她的第一反应是“我要回去”。关于汶川地震的广播,激发了她的情感。这是一个完美的例子,为什么,这里的电视媒介并没有直接叫人做什么,但是在传播汶川灾后的生活状况,从而唤起人们的心中,最软弱的那块地方。
Undoubtedly, TV deeply affected our life. TV greatly benefits our work and life through direct and indirect roles. Without TV, humans don't know what will be what kind of.
毫无疑问,电视深深影响了我们的生活。电视通过直接和间接的角色给我们的工作和生活提供了极大的便利。没有电视,人类不知道会是什么样。